KHL Revenue Surpasses 100 Billion Rubles as League Attracts Record Sponsorships
February 18, 2026 at 03:38 AM756 views
The Business of Hockey
The Kontinental Hockey League has reported annual revenue exceeding 100 billion rubles for the first time, driven by a surge in corporate sponsorships and broadcasting rights deals.
Revenue Breakdown
- Broadcasting rights: 38B RUB
- Corporate sponsorships: 31B RUB
- Ticket sales and matchday: 22B RUB
- Merchandise and licensing: 9B RUB
Growth Factors
The league's commercial growth is driven by:
- Expanded digital streaming partnerships
- Integration with sports betting platforms
- Growing youth engagement programs
- Improved arena infrastructure across member cities
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